Web analytics, SEO and PPC specialist in Hampshire, UK. Blogger, speaker, trainer, geek.
Previously Anna Spear, I'm now Mrs Anna Lewis.
Anna Lewis
This post covers the basics of remarketing, how to set it up through Google Analytics, as well as when and why to use it and different ideas for campaigns.
How to use Event Tracking in Google Analytics, examples of event tracking, the code for event tracking and lots of ideas to get you up and running!
Check out my favourite resources for website analytics - from Avinash Kaushik to Brian Clifton and some lesser known but equally awesome analysts.
I discussed the best data from the new social reports in Google Analytics at SMX London 2012. See my screenshots and how to find these reports yourself in this write up with slides.
Includes social dashboard and custom reports for you to apply to your own Google Analytics account.
I explored the new social reports in Google Analytics and updated the post when Backlink information was added. I think there are two conclusions that can be drawn from this:
Links and social now count for similar things in the search algorithm
Google can pick and choose which features stick to their privacy policies and which don’t.
It’s great to see the links reports, but strange to see users faces, user names and the exact times that the links were created. Google are serious stalkers and now sharing their data, and I like data, but I don’t like being stalked…
My round up of the latest updates to the new version of Google Analytics, including PDF export and emailing.
I talk through lots of different ways to segment your website data and what you can gain from each method. Segmentation is key to understanding your data in Google Analytics and using it effectively to have a more successful website.
(Source: koozai.com)
A simple post explaining how to set up custom reports in Google Analytics and including some complex examples that you can use without having to build them yourself.
